Nike stock plunges 80%, investors debate value opportunity versus value trap

Nike (NKE) stock has declined approximately 80%, prompting investors to debate whether the steep selloff signals an attractive entry point or a value trap. Analysts are divided on whether the price correction reflects genuine undervaluation or masks deeper structural challenges facing the athletic apparel giant.

Why it matters: The investment outlook hinges on whether Nike can successfully reverse its recent market share losses and execute a sustainable turnaround strategy.